Lionel Goldstein Advertising

Lionel Goldstein, the alias of Belgian duo Koen Mortier and Joe Vanhoutteghem, has been shaking up advertising since 2001 with an absurd, melancholic touch that somehow always feels true. Known for reshaping scripts into sharper, stranger, more layered stories, he’s built a catalogue of bold, distinctive work that refuses to blend in. Along the way, Lionel scooped up a small museum of awards, including 18 Cannes Lions, for standout films with FRISK, Xbox, Dexia, Canal Digital, Axe, and Equal Pay Day. Simply put: Lionel makes commercials unforgettable.