Geico

The GEICO "Unskippable" commercial featuring a family and their dog, directed by Terri Timely (the duo of Ian Kibbey and Corey Creasey), is renowned for its innovative approach to digital advertising. The concept cleverly subverts the typical YouTube pre-roll ad format by presenting the punchline at the beginning, making it "unskippable" in both content and execution.

In this particular spot, the family remains frozen mid-action as their St. Bernard, Bolt, indulges in a plate of spaghetti, creating a humorous contrast between the actors' stillness and the dog's animated behavior. The production team worked with Bolt's trainer to ensure the dog would engage with the food, leading to multiple takes. In one memorable instance, Bolt continued eating beyond expectations, prompting the crew to capture the moment with a phone camera

The success of this campaign was not only in its humor but also in its strategic use of the digital medium, addressing the common issue of ad skippability with creativity and charm. The "Unskippable" series went on to receive numerous accolades, including a Grand Prix at the Cannes Lions, highlighting its impact on both audiences and the advertising industry